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Review
“Want to live longer? Keep super busy. If hygge is the art of doing nothing, ikigai is the art of doing something—and doing it with supreme focus and joy. . . . Pack up those cozy blankets and candles you purchased in last year’s hygge-fueled Ikea spree. Fall’s biggest imported lifestyle trend is ikigai, and it might help you live to 100.” —New York Post
“Busy-ness is a concept I’m familiar with and fascinated by, especially living in New York City. . . . The Japanese concept of ikigai (the happiness of being busy) [is] attainable and even an important key to living longer.” —Mia Feitel, Elle.com
“Discovering your ikigai, or passion, can be one of the greatest journeys you will embark on.” —Forbes
“Definitely worth the time it will take you to enjoy a cup or two of green tea as you digest this small, charming book.” —Minneapolis Star Tribune
“A must-follow lifestyle hack, ikigai makes hygge look like a trip to Ikea. . . . Think feng shui with Venn diagrams—although this time there is no need to move the front door.” —The Guardian
“You’ve tried hygge and lagom—but it turns out ikigai is the key to happiness.” —The Independent (London)
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