Winner of The Best Leadership and Strategy Book of 2017 by 800-CEOREAD―–
“Kim and Mauborgne have followed one blockbuster book with another. BLUE OCEAN SHIFT takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether. You needn’t be an entrepreneur or techie to take advantage of these insights. You just have to be willing to challenge the assumptions of your industry, ask fresh questions, and–get this–embrace your humanness.”―Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human
“BLUE OCEAN SHIFT is great: Practical, useful, real-world.“―Inc.
“An exciting new book that synthesizes their experience in assisting with the implementation of Blue Ocean strategy….BLUE OCEAN SHIFT provides us with a comprehensive guide to enable any organization with the right mindset to launch and implement a Blue Ocean initiative.”―Forbes