No Filter: The Inside Story of Instagram
SHORTLISTED FOR THE 2020 FT & MCKINSEY BUSINESS BOOK OF THE YEAR
‘Deeply researched and highly entertaining.’ The Times
‘Vivid reporting and electric story-telling.’ Ashlee Vance, author of Elon Musk
‘Clear-eyed and objective.’ New York Times
In this “sequel to The Social Network” (The New York Times), award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade.
In just ten years, Instagram has gone from being a simple photo app to a $100-billion company. The journey has involved ground-breaking innovations, a billion-dollar takeover, and clashes between some of the biggest names in tech. But it’s a story that has never been told – until now.
In No Filter, Bloomberg’s Sarah Frier reveals how Instagram became the hottest app in a generation, reshaping our culture and economy in the process. With astonishing access to all the key players – from Instagram’s co-founders to super-influencers like Kris Jenner – Frier offers behind-the-scenes glimpses of every moment in the company’s life: from its launch, to its unlikely acquisition by Facebook, to its founders’ dramatic disputes with their new boss, Mark Zuckerberg.
But this is not just a Silicon Valley story. No Filter explores how Instagram has reshaped global business, creating a new economy of ‘influencers’ and pioneering a business model that sells an aspirational lifestyle to all of us. And it delves into Instagram’s effects on popular culture, rewiring our understanding of celebrity and placing mounting pressure on all of us to perform online – to the point of warping our perception of reality.
The resulting book connects one company’s rise to a global revolution in technology, culture and business. Facebook’s decision to buy Instagram was the best investment it ever made. But we’re still learning about what it has cost the rest of us.
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“In this illuminating first book by tech reporter Sarah Frier, [Instagram’s] founding, dizzying rise, and the impact it has on people around the world is unraveled in fascinating detail. Read this, and you might never post a photo the same way again.”
—Town & Country
“The story of the supercharged rise and inevitable distortion of one of the world’s most wide-ranging and influential social media platforms. An eminently readable cautionary tale about technology that once again questions what—or who—the product really is.”
“Frier weaves a gripping narrative of the power of technology that all readers can appreciate….Frier keeps readers hooked into this world of high-stakes technology.”
ISBN-13 : 978-1847942531
Paperback : 352 pages