The Lean Startup

Name: The Lean Startup
SKU: 11212
Price: 2790 LKR
Availability: OutOfStock

රු2,790

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs – in companies of all sizes – a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Out of stock

SKU: 11212 Categories: BUSINESS MANAGEMENT, ENTREPRENEURSHIP & STARTUPS

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REVIEW

“I make all our managers read The Lean Startup.” —Jeffery Immelt, CEO, General Electric

“Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation.”
—Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc. and Netscape

“This book should be mandatory reading for entrepreneurs, and the same goes for managers who want better entrepreneurial instincts. Ries’s book is loaded with fascinating stories—not to mention countless practical principles you’ll dearly wish you’d known five years ago.” —Dan Heath, co-author of Switch and Made to Stick

“Ries shows us how to cut through the fog of uncertainty that surrounds startups. His approach is rigorous; his prescriptions are practical and proven in the field. The Lean Startup will change the way we think about entrepreneurship. As startup success rates improve, it could do more to boost global economic growth than any management book written in years.” —Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School