Quantum Marketing
රු2,200 Original price was: රු2,200.රු1,890Current price is: රු1,890.
By Raja Rajamannar
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption.
As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.
As Chief Marketing Officer of Mastercard—one of the world’s most recognizable and decorated brands—Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.
Readers will:
- Understand the evolution of marketing and how to be at the forefront of future change.
- Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.
- Achieve breakthroughs in innovative thinking in order to compete in modern business.
- Gain perspective from top marketers across industries.
Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what some of the smartest people in the discipline are doing to get ready for this dramatic shift, and what the new world will look like for companies, consumers, and society at large as the race to develop revolutionary marketing strategies reaches a whole new level.
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‘Raja offers not only a fascinating view into the fifth paradigm of marketing, but also how to play deftly in it and win. This is an outstanding book and it will prove to be a landmark in the world of marketing!’ — Ashok Vaswani, CEO, Consumer Banking & Payments, Barclays
‘Raja offers a very different, fresh, and audacious look into the future of marketing. This must-read book makes you realize that it is indeed time to reset the button and take the quantum leap forward.’ — Stephan Loerke, CEO, WFA
‘Raja thoughtfully took a hard and objective look at our industry and our work, and he did so with honesty and macro self-awareness. He effectively brings marketing of the past into the future.’ — Leslie Berland, CMO, Twitter
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